edit-43.jpg

VOUS

WHAT

National Package

Design Competition

First Place

WHY

To showcase my focuses on sustainability and diverse products for a range of hair textures

HOW

Illustrator

InDesign

Sewing Machine

I taught myself how to

sew for this project!

Fall 2018, I entered a national design competition hosted by Independent Cosmetic Manufacturers and Distributors (ICMAD). I was given white, 8oz tubes and tasked with creating a brand for a cosmetic product.

​VOUS is a brand dedicated to the consumer. This series addresses the lack of diverse hair products in the market today. Enhancing the users natural hair texture was key to how I approached the package. I chose three hair types to focus on: curly hair, straight hair, and beard hair. I named the brand VOUS, meaning "you" in French, to subtly show the consumer my product was created with them in mind.

​Another area of focus for this product was sustainability. I wanted VOUS to address my consumers’ needs in an innovative, practical, and reusable way. Rather than paper that is torn and discarded, I wanted a package that would continue to benefit my consumer. I challenged myself with a medium new to me and learned to sew. I created reusable, spill-proof travel bags for my package design.

Winning this competition came with a few perks.

DID SOMEONE SAY SPAIN?

Awards Ceremony in Manhattan Beach, California

During this ceremony, I was able to mingle with the CEOs and founders of cosmetic companies such as Coola and Eos, and many other prominent figures in the packaging industry.

9 Month Package Design Internship with Mary Kay

It breaks my heart to say I was unable to accept this internship due to other obligations, but how cool is this?

$5,000 of Cold Hard Cash

This couldn't have come at a better time. The week I won, my computer at the time bit the dust. Hello new Macbook Pro!

$25,000 Promise to The Design Department

The winning designer's school (Oregon State University) was promised $25k to help build their design department,

All Expenses Paid Trip to Barcelona, Spain

While in Spain, I went on a private design tour of Barcelona, toured packaging and manufacturing companies, and shadowed designers at an incredible package design company, Quadpack.

Vous Branding

Are you in love with package design as much as I am? Here's another one just for you!