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Inked Gaming

In my role as Design & Brand Manager, I worked closely with the marketing department in areas including social media, holiday sale campaigns, motion graphics, and website content and maintenance. I prototyped and pitched packaging, apparel, swag, and product designs – not to mentioned the entire rebrand with brand guidelines and strategy.

 

I learned the ins and outs of designing print files for various products and advertising them with editable mockups. I managed a team of designers and delegated design tasks, and found a renewed passion for leading a team to victory.

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I also directed the photoshoots and related needs.

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One of my favorite accomplishments was launching the website that I designed, wireframed in Sketch, and worked with a team of developers to bring our vision to life. 

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I was responsible for designing product artwork for our licensed work with companies such as Cartoon Network and Warner Bros. This involved working with copyrights and strict styleguides.

Social Media Strategy

When I joined Inked Gaming in 2018, they had just 1,182 Instagram followers. I built a marketing and social strategy that’s still in use today — now they’ve grown to 22.3K followers. Proof that good design drives growth!

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Marketing

At Inked Gaming, I led design efforts — creating email campaigns, animations, and seasonal promotions that strengthened brand engagement. I also designed and implemented website upgrades and directed multiple holiday campaigns that elevated both traffic and sales.

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Branding & Toolkit

I led a full brand overhaul for Inked Gaming — redefining their visual identity, tone, and strategy. I built a comprehensive brand toolkit covering logo use, color systems, typography, and digital applications, and ensured every team member and partner upheld brand standards across all channels.

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