WHAT
Total rebrand including a set of logos, color palette, typography, styleguides, website, animations, social media maintenance, and design of a retail space
WHY
To help them stand out amongst their competitors and provide clarity about their products and the community they serve
HOW
Illustrator
After Effects
Photoshop
Sketch
InDesign
In my role as Design Manager and Head of Branding, I worked closely with the marketing department in areas including social media management, holiday sale campaigns, motion graphics, and website content and maintenance. I prototyped and pitched package designs as well as apparel.
I learned the ins and outs of designing print files for various products and advertising them with editable mockups. I managed a team of designers and delegated design tasks, and found a renewed passion for leading a team to victory.
One of my favorite accomplishments was launching the website that I designed, wireframed in Sketch, and worked with a team of developers to bring our vision to life.
I was responsible for designing product artwork for our licensed work with companies such as Cartoon Network and Warner Bros. This involved working with copyrights and strict styleguides.
Designs are property of Inked Gaming.
Transitioning into a new brand couldn't have happened without the help of my design team Lily Liu, Eevee Gaither, and Hannah Dowell. And a huge shoutout to Sarah Berge, a true marketing mastermind.
